The internet has become extremely crowded over the last few decades. It is estimated that there are over 200 million actively maintained websites currently online. And over a billion websites in total. This means there is a lot to see when browsing the web. But it also means that anyone looking to make a name for themselves online is going to be facing some stiff competition.
Entertainment blogs are one of the most common styles of website you will see on the internet these days. With gaming being the most popular hobby in the world and nerd culture dominating both the movie and TV industry. It is no surprise that we are seeing so many entertainment blogs pop up.
Running an entertainment blog can be a fantastic career choice. Or it might just be a passion project for you. Whatever your reasons for starting one there are a few things you need to do to ensure your blog can compete with the rest. And we are here to provide you with 6 tips for success!
Overhaul Your Website
The main reason most entertainment blogs fail is due to a poor UI. A poorly designed website is going to turn people off the moment they hit your homepage. Your website needs to be easy to navigate, feature quick loading times, be attractive and visually appealing, and most importantly it needs to be free of ads where possible.
We highly recommend hiring a website designer to help you create a webpage that meets all this criteria. We understand that ads are necessary to help cover server costs. But you should try to make them as discreet and unobtrusive as possible.
Hire Good Writers
As your blog expands you will need to be publishing content multiple times a day. Everyday of the week. And the only way you will achieve this is by hiring a team of writers. This might sound easy but, with so many people fancying themselves as bloggers these days, it is all too easy to hire terrible writers.
You need to know the right way to hire writers. You need to ensure that you are only looking at applicants who have a portfolio of work behind them. And you need to carefully assess the quality of their work. Alongside that you should get a new writing sample from them to see how well they can meet a brief.
Cut Down On Clickbait
Clickbait articles are the bane of the modern entertainment industry. Too many popular entertainment blogs publish nothing but clickbait articles that are filled to the brim with waffle. These articles are designed to secretly sell ad space. If you want your blog to succeed you need to be publishing genuine content with purpose.
The main issue is that many entertainment bloggers forget their passions. They start trying to appeal to the masses and publish content on every single subject possible. Your blog posts should be focused on the movies, artists, games, and TV shows that you and your writers are actually passionate about.
Search Engine Optimization
You might have seen this term thrown around in the blogging sphere. SEO is the process of optimizing your website and its content so that it ranks higher on search engines. People rarely look past the first page of Google. So, ideally, you want your site to be placed there.
SEO primarily focuses on keywords and link authority. Keywords are the words that people use in their searches. If your content regularly uses these words in a natural way then your website is going to rank higher. Link authority concerns how many other websites link back to yours. This can be achieved with collaborations or through marketing your site on different social media platforms.
Social Media
Social media is one of the most pivotal elements for success for any entertainment blog. You need to have a page for your blog on as many platforms as possible. Primarily Instagram, TikTok, and Facebook. Whenever you publish a new article you should post about it on your social media pages. You can also provide behind the scenes information and better engage with your readers on social media. Which will help you maintain a consistent readership.
Multi-Media Content
When you first start your blog you will likely be sticking to the typical article format. But, as your blog grows, you should start publishing content in different formats. The most obvious format is video. Posting video blogs and reviews is ideal as you can easily post them on your social media platforms too.
